Kinji group was founded in 2002, it has 7 branches and over 50 millions RMB capital.
Kinji follows five major strategies to achieve the objective of being a brillian international
group in electronics industry and trade. The strategies are:
1.Using the advantage of Kinji sales network, develop manufacturing and IT capabilities.
2.By the help of the "6 golden projects", build Kinji’s core resource advantage.
3.Focus on what we’re good at, be a winner of competition.
4.Setup marketing networks with bases at Guangdong, Hongkong, Shanghai and Taiwan.
5.Build up global marketing capability by developing e-commerce.
Manufacture: With efforts focused on the design of computer peripherals, Kinji is proud of
its Filters and has its own brand FPE, which are very famous in domestic market.
Distribution: Kinji focuses on the electronics industries. It positions its marketin Computer,
Communications, and Consumer electronics. Its prestigious product-lines include a full range
of semiconductor devices, especially relays, diodes, resistors, capacitors, sensors and IC etc.
E-commerce: The formulation of BAB(Business Agency Business) model is based on our
unique recognition of Internet and we have a e-commerce platform www.ec160.com which in
China is the best of the same kind. Also, we’ve developed a BAB IAS solution for traders. And
this solution has passed the evaluation as a national high-tech project.
Kinji’s HQ focuses on providing overall strategy guide to all branches and offices , on
operationadmin support, HR support, financial analysis, information/intelligence management
and business development. Operation of each branch or office is independent . And on the
other hand, the HQ will maximize the resource sharing among all branches and offices.
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Kinji group was founded in 2002, it has 7 branches and over 50 millions RMB capital.
Kinji follows five major strategies to achieve the objective of being a brillian international
group in electronics industry and trade. The strategies are:
1.Using the advantage of Kinji sales network, develop manufacturing and IT capabilities.
2.By the help of the "6 golden projects", build Kinji’s core resource advantage.
3.Focus on what we’re good at, be a winner of competition.
4.Setup marketing networks with bases at Guangdong, Hongkong, Shanghai and Taiwan.
5.Build up global marketing capability by developing e-commerce.
Manufacture: With efforts focused on the design of computer peripherals, Kinji is proud of
its Filters and has its own brand FPE, which are very famous in domestic market.
Distribution: Kinji focuses on the electronics industries. It positions its marketin Computer,
Communications, and Consumer electronics. Its prestigious product-lines include a full range
of semiconductor devices, especially relays, diodes, resistors, capacitors, sensors and IC etc.
E-commerce: The formulation of BAB(Business Agency Business) model is based on our
unique recognition of Internet and we have a e-commerce platform www.ec160.com which in
China is the best of the same kind. Also, we’ve developed a BAB IAS solution for traders. And
this solution has passed the evaluation as a national high-tech project.
Kinji’s HQ focuses on providing overall strategy guide to all branches and offices , on
operationadmin support, HR support, financial analysis, information/intelligence management
and business development. Operation of each branch or office is independent . And on the
other hand, the HQ will maximize the resource sharing among all branches and offices.